HOW TO OPTIMISE THE SLOW PERIODS

Slow periods are determined by how busy that particular time of year is. We all know the rush before and after Christmas happens world wide, for any business - and the same goes for slow periods.

Every business suffers from low income periods and low client retention at some point through out the year. Most times, slow periods happen towards the end of February until late July or August. This time of year, especially for Australian's - there's really not a lot going on. Of course, we have our clients that would DIE without them - but there's still a minority that only get lash extensions for a specific occasion. The slow period drops after Christmas because moneys tight, everyone's back grinding at work or uni and the birthdays, festivals and concert only happen here and there.

So what does this mean for you and your business? How can you adjust? What can you do to optimise the slow period? Well - let us tell you!

If you start to notice clients not coming in as often, or at all - maybe they don't need lashes for any up coming events OR maybe they're just in their "natural girl" era. Either way - there's things you can do to keep a steady income!

Instead of posting a bunch of volume sets - start posting and promoting classic, hybrid and wispy sets! Once your clients start to see how beautiful the lighter volume sets are, the "natural girlies" will opt for those (instead of nothing) and your full volumes queens will drop down for a little "break".

They're lighter, cheaper and sometimes quicker to do. But you can also offer monthly specials, deals, discounts and loyalty programs to help increase sales! Don't discount ALL sets - only the ones you're trying to promote and engage with. Do feed post, stories and reels with images or videos of the set and right in the caption OR on the video - your discount & code.

You can also message customers to create a more personal experience. Say things like "Hey girl, I notice you only come in for special occasions - which is so chill, but I'm offering $10 - $20 off all classic sets this month if you wanted to try something lighter in between?" or "Hey girl, whenever you come in - I notice you have the most beautiful almond eyes and I would love to do some classics on you and offer you $10 off if you wanted to try!? The clients will appreciate your attention to detail and desire to care - and more than likely say yes!

If you've done as much as you can - posting, promoting, discounting and getting your work out there, yet still not seeing results - use it as down time! It's not always a bad thing. You can use the time to create more content, practise, film videos, learn new skills, re-decorate or just chill!

There's no need to put pressure on yourself - again, it happens to everyone! As long as you're pushing yourself to be better every day - you're doing the best you can! But if you're trying to keep a steady income - work EXTRA hard throughout your busy periods so you have the financial freedom during the slow periods. Remember, your success starts with you!

Love always,

gtb x